Category Archives: The Engagement Manifesto

Employee engagement: what doesn’t work?

Everyone thinks they know what engagement means, but they use the same word to describe different constructs, all of which are meant to enhance business performance in some way. Here are some that fail to deliver sustainable performance on their … Continue reading »

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More sophistication, less employee engagement value?

The Human Resources function has taken on ever increasing disciplines: reward (compensation and benefits); learning and development; training; talent management; succession planning; and very often, employee communication. But many have failed to demonstrate added value, so they are seen as … Continue reading »

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Employee engagement’s role in talent broking.

Despite the unemployment statistics, there’s always a shortage of real talent. People generally – but key talent particularly – drive value, so organisations have to attract, fully engage and retain that talent. Many companies simply interpret that to mean being … Continue reading »

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If employees are their greatest asset, why don’t employee engagement strategies engage?

Alan says, “For longer than I care to remember, annual reports have stated that employees are the organisation’s greatest asset, but you wouldn’t guess that from their behaviours.” “Various initiatives like total rewards, learning and development, communication management, and more … Continue reading »

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Who needs to know about Employee Engagement?

The Ghost Partnership’s Director, Alan Crozier says his new book, The Engagement Manifesto “should be read by any senior manager, but itwill have particular significance for CEOs, human resourcepractitioners and those responsible for organisational communication.” But we would say that… … Continue reading »

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Pragmatic Employee Engagement

Our Director, Alan Crozier’s recently published book, The Engagement Manifesto came from an idea he had over fifteen years ago when he came up with a systemic approach to employer branding a term he coined as the process for creating … Continue reading »

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